Fashion & Beauty
The Rise of the "Butt Scrunch": Why This Design Trend is Taking Over Activewear
The "butt scrunch" is the latest phenomenon in activewear, especially among women seeking stylish workout gear that enhances their natural curves. This design detail has gained massive popularity on social media, influencing trends in leggings, shorts, and even swimsuits. By emphasizing and shaping the glutes, the butt scrunch